Privacy Policy

Welcome to our website. To help you use our services with confidence, we explain our privacy policy below to safeguard your rights. Please read the following information carefully:

Scope of the Privacy Policy: This privacy policy applies to all personal data collected by this website, including how we collect, process, and use such data when you use our services. This policy does not apply to other linked websites or personnel not managed by this website.
Collection, Processing, and Use of Personal Data: When you visit our website or use our services, we may ask for necessary personal information, which will be processed and used only for specified purposes. Without your written consent, we will not use your personal data for other purposes.
Legal Basis for Processing Data: We process your personal data based on your consent, to fulfill contractual obligations, or for our legitimate business interests, such as enhancing user experience or conducting analysis.
Data Protection: We adopt multiple security measures to protect your personal data, including firewalls and antivirus systems. Only authorized personnel can access your data, and they must sign confidentiality agreements. When we outsource services, we require that they comply with confidentiality obligations and ensure data security.
External Links: Our web pages may contain links to external websites. These linked websites do not fall under our privacy policy, and you should refer to their respective privacy policies.
Sharing Personal Data with Third Parties: We do not provide, exchange, rent, or sell your personal data to third parties, except as required by law or contractual obligations. We may share your data under the following circumstances:
- With your written consent.
- As required by law.
- To protect your life, body, freedom, or property from danger.
- For statistical or academic research with public institutions or academic research organizations, ensuring data is anonymized.
- When your actions on the website violate the terms of service, necessitating identification, contact, or legal action.
Data Retention: We retain personal data only for as long as is necessary to fulfill the purposes outlined in this policy, or as required by law. When the retention period ends, we delete or anonymize the data to ensure privacy.
Your Rights: Under applicable privacy laws, you have the right to request access to your personal data, correct inaccuracies, request deletion of your data, object to processing, and request data portability. You also have the right to lodge a complaint with a supervisory authority.
Use of Cookies: To provide you with the best service experience, we use cookies on your device. If you do not wish to accept cookies, you can increase the privacy level in your browser settings to refuse cookies. This may, however, affect the availability of certain features. You can also manage your cookie preferences through our Cookie Settings.
Privacy Policy Revisions: We may revise the privacy policy as needed, and any changes will be published on this website to ensure you are informed of how we handle your personal data.

臉書廣告為什麼要找外包？

臉書廣告(Facebook Ads)為何要外包操作？

相信這是每一位經營者心中的疑問，一般人可以直接申請帳號，填上信用卡號碼，臉書廣告(Facebook Ads)就開始投放了，為什麼還要讓行銷公司多賺一筆代操的管理費呢？

01專業化訓練的差異

優秀的臉書廣告(Facebook Ads)分析師必須經過長時間的訓練，加上考取原廠證照，再透過經驗老手的傳授指導，才能正式成為藍眼科技掛牌廣告分析師，為客戶投放精準臉書廣告(Facebook Ads)。

如此專業化的培訓在您的公司，甚至在市場上都是少有的，但這也是饅頭老師的堅持。我們相信唯有專業化的訓練，才能為客戶達到廣告投放最佳化。許多客戶對臉書廣告(Facebook Ads)效果滿意的感謝言詞，是我們堅持的動力來源，臉書廣告(Facebook Ads)決不是一件敷衍的事！

02經驗多寡的差異

飛行員以駕駛飛機的累計小時數作為經驗能力的考核依據，臉書廣告(Facebook Ads)分析師也是如此，從培訓、考照、分析師助理、實習分析師到正式臉書廣告(Facebook Ads)分析師，經驗的累積包含專業知識與客戶操作技巧等，擁有豐富經驗的分析師才能讓客戶信任。

如果沒有外包給藍眼科技代操臉書廣告(Facebook Ads)，您有自信自己或員工能做到如此嗎？我們相信客戶的每一分錢都是寶貴的，將臉書廣告(Facebook Ads)投放給真正感興趣的受眾，我們擅長架構 A/B TEST 模型，幫助客戶找到準客戶。您有自信能做到嗎？

03專職與兼職的差異

臉書廣告(Facebook Ads)投放交給自己員工負責，與交給專業分析師負責，前者在必須負責其他業務下，一定是以兼職狀態下操作，臉書廣告(Facebook Ads)效果難達佳績。加上每周必須調整與優化臉書廣告(Facebook Ads)，繁重的工作量只會讓自己員工交差了事。

藍眼科技專業的臉書廣告(Facebook Ads)分析師是經過長時間訓練，並且取得專業證照，每一位分析師都是專職工作，每周有固定工作會議與工作表，有紀律的工作方法，讓每一位客戶的臉書廣告(Facebook Ads)都獲得良好照顧，每周固定時間檢討分析數據，確實調整與優化臉書廣告(Facebook Ads)。

04操作心態上的差異

為客戶操作與為自己公司操作，二者的心態是截然不同的。為客戶操作臉書廣告(Facebook Ads)在心態上是戰戰兢兢，每一個動作或決定都是如履薄冰，一切以客戶的利益最大化為考量，又需要誠實面對客戶，任何虛假或懶散都逃不過客戶的監督，因為臉書廣告(Facebook Ads)是直接帶來生意，客戶一定感覺的到，每一位分析師都心繫績效，盡心盡力讓臉書廣告(Facebook Ads)成效最佳化。

為自己公司操作臉書廣告(Facebook Ads)，最常見到的就是應付了事，廣告有上、錢有花，臉書廣告(Facebook Ads)是否有效果，沒有人願意負責，畢竟無論有無操作臉書廣告(Facebook Ads)，薪水都是一樣。許多委託代操的客戶都是因為自己投放沒效果，才轉而尋找專業經理人負責，但之前已經花費了不少的冤枉錢。

05花費成本的差異

每位客戶的臉書廣告(Facebook Ads)預算是有限的，我們收取代操管理費，就代表臉書廣告(Facebook Ads)投放的績效一定要超過廣告費用扣除管理費，經過上百家客戶的數據累積與交叉分析，我們可以自豪地說經過藍眼科技代操過的廣告，客戶在單位成果上的花費是自行投放的一半以下，亦即您可以在有限廣告花費下，讓更多人看到或點擊您的臉書廣告(Facebook Ads)，由此可證，臉書廣告(Facebook Ads)代操是絕對值得的。

06訓練成本的差異

一名優秀的臉書廣告(Facebook Ads)分析師是需要累績長時間且高質量的訓練，才能開始負責客戶的臉書廣告(Facebook Ads)投放。一個好的廣告分析師，除了在專業領域上有完整的學、經歷外，具備嚴謹的紀律和誠信的人格也是必須的選擇條件。

有鑑於市場上關於臉書廣告(Facebook Ads)投放操作與分析課程不多，藍眼科技特別成立藍眼知識學院，自行訓練分析師人才，並且輔導初階分析師考取原廠證照。由此可知，臉書廣告(Facebook Ads)分析師的訓練成本不會低，也決不是一般公司所能負擔。

07團隊分工的差異

藍眼科技團隊係由社群規劃師、數據分析師、視覺設計師等多種專職專家組成，大家各司其職，又互相合作。在藍眼的工作環境中，激烈討論與腦力鍛鍊是我們的常態。我們相信廣告投放絕對不能一成不變，如同「廣告教父」，世界最大的廣告公司 - 奧美廣告創辦人大衛‧奧格威（David Ogilvy）說過的：「絕不停止測試，而你的廣告絕不會停止進步。」

藍眼科技團隊藉由各方面專家協同工作，不斷優化與改進每一位客戶的臉書廣告(Facebook Ads)投放，希冀能達到在有限預算下，達到最佳化的廣告效益。唯有客戶經歷了成功，我們的工作才算得上達標。